Which of the following is an advantage of using subjective quantitative measures?

Choosing subjective quantitative measures offers the advantage that participants can express their honest feelings and opinions, providing valuable insights that more rigid measures might miss. This combination of qualitative feedback and quantitative structure allows for a rich analysis of data; it captures the nuances of individual experiences while still enabling the researcher to apply statistical techniques for broader analysis.

In contexts where emotional impact, personal perception, and nuanced attitudes are critical, this approach allows researchers to gather meaningful data that can inform findings and decisions. It can lead to a better understanding of how individuals feel about specific issues, which is essential for fields like psychology, marketing, and social research.

The other options detail aspects that do not align with the advantages of subjective quantitative measures, such as being inherently costly, time-consuming, requiring advanced statistical analysis, or being limited in their application to small populations. These characteristics would generally be considered drawbacks rather than advantages in the context of data collection and analysis.