What is a primary advantage of conducting interviews with participants?

Conducting interviews with participants provides a primary advantage of achieving a deeper understanding of their thoughts, feelings, and experiences. This qualitative method allows researchers to explore complex themes, clarify responses through follow-up questions, and gather rich, nuanced information that might not be accessible through quantitative methods such as surveys or questionnaires.

Interviews enable researchers to engage directly with participants, fostering a more personal and interactive environment that encourages participants to express themselves more freely. This can lead to insights that contribute to a more comprehensive understanding of the psychological phenomena being studied, capturing the context and meaning behind individual responses.

In contrast, other methods, such as standardized questionnaires, may limit the depth of information collected. While they can yield large samples or reduce bias through uniform responses, they do not facilitate the same level of personal engagement or contextual understanding that interviews provide.