What does cross-cultural psychology primarily study?

Cross-cultural psychology primarily studies the influence of cultural factors on human behavior, which involves understanding how different cultures shape the way individuals think, feel, and act. This field recognizes that behavior cannot be fully understood without considering the cultural context in which it occurs.

By examining various cultural practices, beliefs, and values, researchers in cross-cultural psychology aim to identify differences and similarities in psychological phenomena across diverse groups. For instance, they may investigate how individualistic versus collectivist cultures affect social behavior, motivation, and emotional expression. This area of study is essential for developing a broader understanding of human psychology and for addressing cultural biases in psychological research and practice.

The other options, while relevant to psychology, do not capture the essence of what cross-cultural psychology focuses on. For example, the impact of technology on behavior is a distinct area of study, as is the investigation of neurobiological processes or learning mechanisms in animals, which are more aligned with other branches of psychology such as cognitive psychology or behavioral neuroscience.