One of the main advantages of qualitative research is its focus on which of the following?

The focus of qualitative research is to provide rich, descriptive information that captures the complexity of human experiences and social phenomena. This method emphasizes understanding individuals' thoughts, feelings, and behaviors in their natural context, often using interviews, focus groups, or open-ended surveys to gather data. Such depth allows researchers to explore the nuances of topics that cannot easily be quantified, offering insights into motivations, perceptions, and experiences that contribute to a more holistic view of the subject matter.

Unlike methods that aim to narrow down to a single data point or generate precise numerical outcomes, qualitative research prioritizes depth over breadth. It does not primarily concern itself with testing predetermined hypotheses, as its goal is to explore and understand rather than confirm existing theories. By focusing on rich descriptions, qualitative research provides valuable context that can inform further studies or theoretical frameworks.