How does qualitative research differ from quantitative research in psychology?

Qualitative research is fundamentally distinct from quantitative research in its focus and methodology. The correct answer highlights that qualitative research centers on descriptive data, which allows for a deeper understanding of psychological phenomena. This type of research often involves collecting non-numerical data, such as interviews, open-ended surveys, and observations, with the aim of exploring experiences, feelings, and opinions. This approach enables researchers to gain insights into complex human behaviors and social contexts, which numerical data may not fully capture.

In contrast, quantitative research typically relies on numerical data that can be statistically analyzed to identify patterns, correlations, or causal relationships, leading to more measurable and generalizable conclusions. Therefore, the emphasis on descriptive data in qualitative research is key, as it seeks to understand the nuances of human experience rather than simply quantify them. This distinction enriches the field of psychology by incorporating various dimensions of understanding human behavior and mental processes.